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March 25 & 26, 2026 | Jaarbeurs Utrecht Free tickets For visitors

For visitors

About this edition

About WWV

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2026

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2026

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2026

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2025

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Dana Rhoades

Head of Strategy & Insights (Clever Strategy)

Dana Rhoades is gedreven door één doel: de klant écht begrijpen en bereiken. Sinds 2012 werkt ze in consumentendata, retail analytics en CRM, en helpt internationale merken data inzetten voor sterkere klantrelaties en groei.

Als Head of Strategy & Insights bij Clever Strategy begeleidt ze bedrijven van strategie tot implementatie. Als trainer en spreker heeft ze duizenden professionals getraind in data-gedreven marketing en customer analytics.

Ze heeft AI volledig omarmd en traint nu als gevraagd spreker teams bij VodafoneZiggo, Essent en Ahold in AI voor marketing.

Haar kracht? De mens staat altijd centraal - of het nu een klant, eindklant, of deelnemer is. Ze kijkt eerst naar wie die persoon is, vindt uit wat nodig is, en vertaalt dat naar concrete actie die groei oplevert.

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