With over 17 years in technology, Carlota Berruezo is a digital transformation leader specialising in e-commerce, social media, and influencer marketing. As Senior Director for EMEA Revenue at Bazaarvoice, she drives strategic operations across the region, helping brands connect with consumers through user-generated content. By leveraging Bazaarvoice solutions, she empowers brands and retailers to source, manage, distribute, and optimise content, shaping marketing strategies that resonate with today’s social and digitally savvy consumers.