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March 25 & 26, 2026

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March 25 & 26, 2026 | Jaarbeurs Utrecht Become an exhibitor For visitors

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2025

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Participation options

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Giving a lecture

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Bram Broeks

Chief Business Development & Customer Relations (GS1)

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Bram Broeks is Chief Business Development & Customer Relations bij GS1 Nederland. Bram houdt zich bezig met de strategie en roadmap om bedrijven te helpen met data delen en digitale innovatie. Hij werkt aan de implementatie van de QR Code powered by GS1 en helpt bedrijven bij het benutten van nieuwe kansen en toepassingen om hun online verkoop te verbeteren.

QR-codes: de toekomst van productinformatie in e-commerce

Retailers kampen met uitdagingen zoals het vergroten van klantbetrokkenheid, voldoen aan wet- en regelgeving en het optimaliseren van processen. Tako Johannesma bespreekt de problemen van efficiëntie en klanttevredenheid in de witgoedsector. Bram Broeks legt uit hoe je door middel van een slimme QR code niet alleen deze problemen aanpakt, maar ook transparante productinformatie biedt en eenvoudiger je duurzaamheidsvereisten naleeft.
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Woensdag 10:30-11:00 • Lezingenzaal 7

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