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Bart Kampschreur

Social Expert (Happy Horizon)

Linkedin Visit the website
Bart is oprichter van Vortex Agency, het gespecialiseerde social label van Happy Horizon. Hij werkt met o.a. De Sims 4, Ubisoft, ASUS, Logitech en Walibi en verzorgde verschillende prijswinnende campagnes. Ook is hij zelf actief als social creator met meer dan 14.000 volgers op TikTok.

50% ROI-verlies door besparingen op creatieve uitingen

Volgens Google en Nielsen wordt maar liefst de helft van je ROI bepaald door je uitingen. Het gaat tegenwoordig niet meer alleen om het aanspreken van mensen, maar ook om hoe effectief het platform jouw boodschap bij de juiste doelgroep krijgt. De social advertising systemen zien daarbij jouw assets, ofwel creatieve uitingen als belangrijkste input.
More about this lecture View the presentation

Donderdag 11:15-11:45 • Lezingenzaal 9

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