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When Composable Commerce Meets AI-Ready Product Data: How Coda Built a Global Commerce Foundation with PIM

Tuesday 12:00 - 00:00
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Niclas Suominen

Account Executive (Akeneo)

Linkedin More about this speaker
Explore how Recharge, now part of Coda, modernised its commerce architecture to support global growth across 180 countries. As the company expanded, its legacy, custom-built platform became difficult to scale, slowing down product updates and limiting flexibility. To address this, Recharge adopted a composable commerce approach, selecting best-of-breed solutions and placing Akeneo PIM at the centre as the single source of truth for product data. By centralising and structuring product information, Recharge was able to improve consistency across multiple channels, regions, and languages, while making it much faster and easier for teams to manage and update products. As a result, Recharge, with the use of Akeneo, significantly improved operational efficiency, reduced time-to-market, enhanced the customer experience, and achieved measurable business impact, including increased conversion rates.
Roosevelt Santos

Group Product Manager (Coda)

Linkedin More about this speaker
Explore how Recharge, now part of Coda, modernised its commerce architecture to support global growth across 180 countries. As the company expanded, its legacy, custom-built platform became difficult to scale, slowing down product updates and limiting flexibility. To address this, Recharge adopted a composable commerce approach, selecting best-of-breed solutions and placing Akeneo PIM at the centre as the single source of truth for product data. By centralising and structuring product information, Recharge was able to improve consistency across multiple channels, regions, and languages, while making it much faster and easier for teams to manage and update products. As a result, Recharge, with the use of Akeneo, significantly improved operational efficiency, reduced time-to-market, enhanced the customer experience, and achieved measurable business impact, including increased conversion rates.
Explore how Recharge, now part of Coda, modernised its commerce architecture to support global growth across 180 countries. As the company expanded, its legacy, custom-built platform became difficult to scale, slowing down product updates and limiting flexibility. To address this, Recharge adopted a composable commerce approach, selecting best-of-breed solutions and placing Akeneo PIM at the centre as the single source of truth for product data. By centralising and structuring product information, Recharge was able to improve consistency across multiple channels, regions, and languages, while making it much faster and easier for teams to manage and update products. As a result, Recharge, with the use of Akeneo, significantly improved operational efficiency, reduced time-to-market, enhanced the customer experience, and achieved measurable business impact, including increased conversion rates.

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