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Van third-party cookies naar first-party data: Tips & Tricks om volledige klantprofielen te creëeren

Wednesday 11:30 - 12:15
Roundtable 1
Frank Mulder

Customer Success Manager (Copernica Marketing Software)

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Nu third-party cookies langzaam verdwijnen en privacywetgeving strenger wordt, is tijd om je eigen data te verzamelen en benutten. Maar hoe verzamel je je eigen data en haal je er het maximale uit? Tijdens deze roundtable-sessie duiken we in verschillende bronnen om van jouw eigen data volledige klantprofielen te maken.
Nu third-party cookies langzaam verdwijnen en privacywetgeving strenger wordt, is tijd om je eigen data te verzamelen en benutten. Maar hoe verzamel je je eigen data en haal je er het maximale uit? Tijdens deze roundtable-sessie duiken we in verschillende bronnen om van jouw eigen data volledige klantprofielen te maken.

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