Key Discussion Pillars: The Discounting Dilemma: Does lowering the price inherently increase return rates? We’ll explore how to prevent "impulse returns" through smarter promotional timing. Predictive Risk Identification: Learn how to identify high-risk products—those likely to result in costly returns—before they are prioritized in your marketing spend. AI-Driven Pricing Intelligence: Can AI accurately predict return probability? Discover how to integrate return-risk data directly into your pricing algorithms to optimize for net profit rather than just top-line revenue. Conversion Without Consequence: Strategies to maintain high conversion rates and customer satisfaction while systematically reducing the volume of returns. Who Should Attend? This session is designed for Retail Executives, Pricing Directors, and E-commerce Leads who want to move away from reactive discounting and toward a proactive, AI-powered strategy that safeguards the bottom line.