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Maximize Your Content Strategy: From Reach to Revenue

Thursday 15:30 - 16:00
Lezingenzaal 11
Carlota Berruezo

Sr. Director & Chief of Staff, Revenue EMEA (Bazaarvoice)

Linkedin More about this speaker

Unlock the full potential of your content strategy with Bazaarvoice’s lecture. In today’s competitive digital landscape, a well-rounded content approach is key to driving engagement, building trust, and ultimately boosting conversions.

Join us as we explore how to craft a powerful content strategy that blends diverse content types, resonates with your audience, and delivers impact across every consumer touchpoint. You’ll learn how to:

Source the right creators – Identify and collaborate with creators who authentically align with your brand to enhance credibility and engagement.
Activate communities – Harness the power of engaged communities to amplify your brand’s message and drive organic reach.
Leverage existing organic content – Discover how to tap into user-generated content (UGC) to strengthen brand trust and social proof.
Repurpose content throughout the funnel – Strategically adapt content for every stage of the customer journey, from awareness to conversion.
Measure ROI – Gain actionable insights into the performance of your content and optimize for maximum return.

This session is designed to transform your content approach into a revenue-driving engine. Don’t miss this opportunity to elevate your brand’s impact!

Unlock the full potential of your content strategy with Bazaarvoice’s lecture. In today’s competitive digital landscape, a well-rounded content approach is key to driving engagement, building trust, and ultimately boosting conversions.

Join us as we explore how to craft a powerful content strategy that blends diverse content types, resonates with your audience, and delivers impact across every consumer touchpoint. You’ll learn how to:

Source the right creators – Identify and collaborate with creators who authentically align with your brand to enhance credibility and engagement.
Activate communities – Harness the power of engaged communities to amplify your brand’s message and drive organic reach.
Leverage existing organic content – Discover how to tap into user-generated content (UGC) to strengthen brand trust and social proof.
Repurpose content throughout the funnel – Strategically adapt content for every stage of the customer journey, from awareness to conversion.
Measure ROI – Gain actionable insights into the performance of your content and optimize for maximum return.

This session is designed to transform your content approach into a revenue-driving engine. Don’t miss this opportunity to elevate your brand’s impact!

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