How do you ensure your brand is not only visible, but also chosen? MR MARVIS demonstrates how reviews and customer feedback play a key role in their business growth, values, and brand strategy.

In this session, Mahdi Fanidisfani, Tech Director, and Sophie Brada, Sustainability Lead, at MR MARVIS, take you behind the scenes of their review strategy: why they started with Trustpilot, how this aligns with their mission to make everyone feel “marvellous”, have a positive impact, and how feedback is structurally used to improve products, UX, and performance. Practical, transparent, and directly applicable.

What you will learn

• Why MR MARVIS started with Trustpilot and how it fits their brand story
• The impact of reviews on GEO/AEO and SEO
• How customer feedback is translated into concrete product optimizations (sizing, washing, garments) and UX improvements based on reviews and customer insights
• Which experiments led to improvements in conversion rate, rankings, and drop-off rates
• How a customer-centric approach structurally contributes to sustainable growth
• The value that certifications bring to MR MARVIS in positioning itself as a slow fashion brand
• What customers care about from a sustainability perspective, and how to act on that feedback

Why attend?

• Gain insight into how a fast-growing fashion brand uses reviews as a strategic instrument
• Learn how technology, UX, and brand values come together in measurable performance
• Discover how to use feedback not just for marketing, but as a foundation for product and business optimization
• Get inspired by a B Corp-driven approach where growth and responsibility go hand in hand

Don’t miss this opportunity to strengthen your marketing strategy with proven data and hands-on insights from MR MARVIS.