AW LAB tackled the challenge of maximizing digital efficiency by adopting a decentralized approach to app development. Instead of building a native app from scratch, they transformed their mobile website into an app with minimal adjustments—such as bottom navigation—achieving a time-to-market of under two months.

The results speak for themselves:

• 20% revenue share during the soft launch without marketing efforts.
• 2x higher conversion rates compared to the mobile website.
• 4-5x higher ARPU, proving greater engagement and spending from app users.

Future developments for the app include geolocation features, loyalty card integration, and barcode scanning to enhance the in-store experience.

AW LAB, part of the Bata Group, blends omnichannel expertise with sneaker innovation, establishing itself as a leader in the European market. As Bata advances its digital transformation and global expansion, AW LAB plays a key role in engaging younger, trend-driven consumers.