From Traffic to Trust: Designing the Full Customer Experience
Tuesday 12:00 - 00:00
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Dina Awwad
Head of Customer Care & Experience (MediaMarkt)
Retail growth isn’t won in dashboards or channel silos — it’s won in the moments customers interact with your brand. In this session, Dina shares how MediaMarkt orchestrates and measures the full omnichannel journey across different channels. She shows how retailers can cut through omnichannel complexity, improve the quality of customer interactions, and turn customer experience into a measurable growth lever by translating strategy into clear, day-to-day execution.
Retail growth isn’t won in dashboards or channel silos — it’s won in the moments customers interact with your brand. In this session, Dina shares how MediaMarkt orchestrates and measures the full omnichannel journey across different channels. She shows how retailers can cut through omnichannel complexity, improve the quality of customer interactions, and turn customer experience into a measurable growth lever by translating strategy into clear, day-to-day execution.
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