Key Discussion Pillars: The Elasticity Evolution: How AI identifies the true price elasticity of your products, allowing you to maintain margins on high-demand items while discounting only where necessary. Precision Over Promotion: Moving away from "blanket" sales toward AI-optimized promotions that protect brand positioning and reward true customer loyalty. Predictive Demand Intelligence: Using data to align inventory with actual market desire, reducing the need for desperate end-of-season liquidations. Beyond the Price Tag: Exploring how leading retailers use AI-driven insights to balance profitability with consumer value perception across all channels. Who Should Attend? This session is tailored for Retail Executives, Commercial Directors, and Category Managers looking for a data-backed roadmap to exit the discount cycle and reclaim their brand’s value.