From Price Wars to Value Leadership: Using AI to Compete Beyond the Discount
Thursday 11:30 - 12:15
Roundtable 2
Zachary Martillo
Senior Account Manager (7Learnings GmbH)
Key Discussion Pillars:
The Elasticity Evolution: How AI identifies the true price elasticity of your products, allowing you to maintain margins on high-demand items while discounting only where necessary.
Precision Over Promotion: Moving away from "blanket" sales toward AI-optimized promotions that protect brand positioning and reward true customer loyalty.
Predictive Demand Intelligence: Using data to align inventory with actual market desire, reducing the need for desperate end-of-season liquidations.
Beyond the Price Tag: Exploring how leading retailers use AI-driven insights to balance profitability with consumer value perception across all channels.
Who Should Attend?
This session is tailored for Retail Executives, Commercial Directors, and Category Managers looking for a data-backed roadmap to exit the discount cycle and reclaim their brand’s value.
The Elasticity Evolution: How AI identifies the true price elasticity of your products, allowing you to maintain margins on high-demand items while discounting only where necessary.
Precision Over Promotion: Moving away from "blanket" sales toward AI-optimized promotions that protect brand positioning and reward true customer loyalty.
Predictive Demand Intelligence: Using data to align inventory with actual market desire, reducing the need for desperate end-of-season liquidations.
Beyond the Price Tag: Exploring how leading retailers use AI-driven insights to balance profitability with consumer value perception across all channels.
Who Should Attend?
This session is tailored for Retail Executives, Commercial Directors, and Category Managers looking for a data-backed roadmap to exit the discount cycle and reclaim their brand’s value.
Key Discussion Pillars:
The Elasticity Evolution: How AI identifies the true price elasticity of your products, allowing you to maintain margins on high-demand items while discounting only where necessary.
Precision Over Promotion: Moving away from "blanket" sales toward AI-optimized promotions that protect brand positioning and reward true customer loyalty.
Predictive Demand Intelligence: Using data to align inventory with actual market desire, reducing the need for desperate end-of-season liquidations.
Beyond the Price Tag: Exploring how leading retailers use AI-driven insights to balance profitability with consumer value perception across all channels.
Who Should Attend?
This session is tailored for Retail Executives, Commercial Directors, and Category Managers looking for a data-backed roadmap to exit the discount cycle and reclaim their brand’s value.
The Elasticity Evolution: How AI identifies the true price elasticity of your products, allowing you to maintain margins on high-demand items while discounting only where necessary.
Precision Over Promotion: Moving away from "blanket" sales toward AI-optimized promotions that protect brand positioning and reward true customer loyalty.
Predictive Demand Intelligence: Using data to align inventory with actual market desire, reducing the need for desperate end-of-season liquidations.
Beyond the Price Tag: Exploring how leading retailers use AI-driven insights to balance profitability with consumer value perception across all channels.
Who Should Attend?
This session is tailored for Retail Executives, Commercial Directors, and Category Managers looking for a data-backed roadmap to exit the discount cycle and reclaim their brand’s value.
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