Designing Commerce Around the Customer

Thursday 15:30 - 16:00

Lezingenzaal 4

Ian Kouwen

eCommerce Director (Flatline Agency)

More about this speaker

Modern commerce stacks are more powerful than ever — yet many still struggle to deliver truly connected customer experiences. In this session, we’ll explore why unified customer identity is the missing layer between commerce platforms, data, and experience. You’ll learn how a single customer profile enables real-time personalization, seamless loyalty, and operational simplicity across channels.

Steffen Boskma

Co-Owner (Olivia & Kate)

More about this speaker

Modern commerce stacks are more powerful than ever — yet many still struggle to deliver truly connected customer experiences. In this session, we’ll explore why unified customer identity is the missing layer between commerce platforms, data, and experience. You’ll learn how a single customer profile enables real-time personalization, seamless loyalty, and operational simplicity across channels.

Modern commerce stacks are more powerful than ever — yet many still struggle to deliver truly connected customer experiences. In this session, we’ll explore why unified customer identity is the missing layer between commerce platforms, data, and experience. You’ll learn how a single customer profile enables real-time personalization, seamless loyalty, and operational simplicity across channels.

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