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De O+O strategie van Kruidvat

Thursday 14:30 - 15:15
Keynote zaal
Roland van den Berg

Managing Director Trekpleister/ Online Business Director AS Watson (Kruidvat en Trekpleister)

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Wat is de Online en Offline (O+O) strategie van Kruidvat? Wat is de visie daarachter, en wat zijn de doelstellingen die AS Watson hiermee wil bereiken? Waarom is dit belangrijk? Welke rol heeft het online kanaal hierin? Hoe dragen tools als de app, marktplaats en de digitale drogist hieraan bij? En wat is de rol van de fysieke winkels in deze O+O strategie?
Wat is de Online en Offline (O+O) strategie van Kruidvat? Wat is de visie daarachter, en wat zijn de doelstellingen die AS Watson hiermee wil bereiken? Waarom is dit belangrijk? Welke rol heeft het online kanaal hierin? Hoe dragen tools als de app, marktplaats en de digitale drogist hieraan bij? En wat is de rol van de fysieke winkels in deze O+O strategie?
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