Channel Conflict or Profit through Diversification? How EQOM mastered Multi-Channel Marketplaces
Wednesday 14:45 - 15:15
Lezingenzaal 3
Dex van Hofwegen
Director of Sales & Customer Success (ChannelEngine)
Managing marketplaces at scale doesn’t have to mean channel conflict, margin erosion, or operational chaos. In this session, EQOM – EasyToys shares how it turned multi-channel complexity into a profitable growth engine across more than 25 marketplaces in Europe.
From dynamic pricing strategies tailored per country and marketplace, to recovering lost revenue through a structured Amazon Vendor Hub approach, the session dives into concrete examples of virtual bundling, showing how unique listings, smart cross-sell combinations, and AI-supported bundle creation increased visibility, average order value, and conversion rates.
EQOM also explains how connecting virtual bundles as variations to main listings helped boost reviews and performance, while maintaining control over pricing and margins at scale.
Expect practical insights, real results, and clear takeaways you can apply to your own marketplace strategy, whether you’re navigating channel conflict today or looking to unlock profitable diversification tomorrow.
From dynamic pricing strategies tailored per country and marketplace, to recovering lost revenue through a structured Amazon Vendor Hub approach, the session dives into concrete examples of virtual bundling, showing how unique listings, smart cross-sell combinations, and AI-supported bundle creation increased visibility, average order value, and conversion rates.
EQOM also explains how connecting virtual bundles as variations to main listings helped boost reviews and performance, while maintaining control over pricing and margins at scale.
Expect practical insights, real results, and clear takeaways you can apply to your own marketplace strategy, whether you’re navigating channel conflict today or looking to unlock profitable diversification tomorrow.
Matthijs van Lemel
Teamlead Marketplaces – EQOM – EasyToys (EQOM)
Managing marketplaces at scale doesn’t have to mean channel conflict, margin erosion, or operational chaos. In this session, EQOM – EasyToys shares how it turned multi-channel complexity into a profitable growth engine across more than 25 marketplaces in Europe.
From dynamic pricing strategies tailored per country and marketplace, to recovering lost revenue through a structured Amazon Vendor Hub approach, the session dives into concrete examples of virtual bundling, showing how unique listings, smart cross-sell combinations, and AI-supported bundle creation increased visibility, average order value, and conversion rates.
EQOM also explains how connecting virtual bundles as variations to main listings helped boost reviews and performance, while maintaining control over pricing and margins at scale.
Expect practical insights, real results, and clear takeaways you can apply to your own marketplace strategy, whether you’re navigating channel conflict today or looking to unlock profitable diversification tomorrow.
From dynamic pricing strategies tailored per country and marketplace, to recovering lost revenue through a structured Amazon Vendor Hub approach, the session dives into concrete examples of virtual bundling, showing how unique listings, smart cross-sell combinations, and AI-supported bundle creation increased visibility, average order value, and conversion rates.
EQOM also explains how connecting virtual bundles as variations to main listings helped boost reviews and performance, while maintaining control over pricing and margins at scale.
Expect practical insights, real results, and clear takeaways you can apply to your own marketplace strategy, whether you’re navigating channel conflict today or looking to unlock profitable diversification tomorrow.
Managing marketplaces at scale doesn’t have to mean channel conflict, margin erosion, or operational chaos. In this session, EQOM – EasyToys shares how it turned multi-channel complexity into a profitable growth engine across more than 25 marketplaces in Europe.
From dynamic pricing strategies tailored per country and marketplace, to recovering lost revenue through a structured Amazon Vendor Hub approach, the session dives into concrete examples of virtual bundling, showing how unique listings, smart cross-sell combinations, and AI-supported bundle creation increased visibility, average order value, and conversion rates.
EQOM also explains how connecting virtual bundles as variations to main listings helped boost reviews and performance, while maintaining control over pricing and margins at scale.
Expect practical insights, real results, and clear takeaways you can apply to your own marketplace strategy, whether you’re navigating channel conflict today or looking to unlock profitable diversification tomorrow.
From dynamic pricing strategies tailored per country and marketplace, to recovering lost revenue through a structured Amazon Vendor Hub approach, the session dives into concrete examples of virtual bundling, showing how unique listings, smart cross-sell combinations, and AI-supported bundle creation increased visibility, average order value, and conversion rates.
EQOM also explains how connecting virtual bundles as variations to main listings helped boost reviews and performance, while maintaining control over pricing and margins at scale.
Expect practical insights, real results, and clear takeaways you can apply to your own marketplace strategy, whether you’re navigating channel conflict today or looking to unlock profitable diversification tomorrow.
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