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2 & 3 April 2025 | Jaarbeurs Utrecht Free tickets For visitors

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2025

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Building an online travel brand for the modern traveller

Thursday 10:30 - 11:00
Lezingenzaal 9
Mira Van Houwelingen

Chief Marketing Officer (CMO) (Travix)

More about this speaker

Join Mira Van Houwelingen, CMO of the online travel agency Travix, as she explores the evolving marketing strategy of the company’s direct brand CheapTickets, and its new positioning - focused on making travel both fun and affordable for Millennials and Gen Z. In this session, Mira will share valuable insights into how these generations’ preferences for unique, authentic, affordable, and Instagram-worthy experiences are reshaping the travel industry.

She will delve into CheapTickets' recent marketing efforts, including the rebranding, innovative tactics, and successful campaign examples - all aimed at establishing the brand as the leading Online Travel Agency (OTA) in the Netherlands and Belgium.

Mira will also share her personal career journey, reflecting on her experiences and offering valuable tips for building a love brand.

Join Mira Van Houwelingen, CMO of the online travel agency Travix, as she explores the evolving marketing strategy of the company’s direct brand CheapTickets, and its new positioning - focused on making travel both fun and affordable for Millennials and Gen Z. In this session, Mira will share valuable insights into how these generations’ preferences for unique, authentic, affordable, and Instagram-worthy experiences are reshaping the travel industry.

She will delve into CheapTickets' recent marketing efforts, including the rebranding, innovative tactics, and successful campaign examples - all aimed at establishing the brand as the leading Online Travel Agency (OTA) in the Netherlands and Belgium.

Mira will also share her personal career journey, reflecting on her experiences and offering valuable tips for building a love brand.

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