It's not always easy to be a player in a quickly changing marked. However, in 2021 the E-commerce market is expected to grow to a revenue of $4,5 trilion globally - 18 zeros.
The market has changed from a supply to demand oriented economy. That's why digital is no longer just a trick, but an integral part of the business operations. The theme Strategy & Growth focusses on the technology needed to let a digital company grow.
Characteristics of Strategy & Growth:
- Technological aspects
The technological aspects needed to let a company grow digitally.
The company's expansion through the right people with the right skills to grow the company digitally.
The increase of online market share.
- Financial resources
The expansion of financial possibilities and resources within a company.
- Growth by diversification
The expansion and shift from products and services to other markets, or industries in favor of the company's growth.
- Product development
To force growth through expanding the product or service range, or the improvement of the already existing products or services.
- Acquisition of other companies
A strategy based on acquiring other (online) companies.
In the E-commerce sector it is eat or be eaten - Disrupt or be dirsupted. Hence, disruption is a digital strategy based on dirsupting the market.