Data driven insight & personalisation
Data driven marketing is a strategy in which data of both existing and potential clients are used. Thanks to this data it has become easier to show more relevant content to (potential) clients and leads.
In the television era mass communication was the standart. Nowadays in the digital era, however, this is no longer the case. Targeted and tailored content have proven to be way more effective.
Marketing & Online Advertising
Marketing is all about standing out. That is made possible through online advertising. This is a part of marketing that concerns the recommendation of products or services through online advertising. Marketing also concerns meeting the customer's demands to increase sales. That may sound simple, but the reality is often different. Today, every online marketeer fights for the same spots, and changes in the online domain occur daily.
The relation between the B2B vendor and his client is based on frequent and intensive contact between both parties. B2B clients are companies that make rational decisions. Hence, it's imperative that transactions run efficient and smoothly.
Marketing automation and email
Marketing automation and e-mail have have become fused in the last years. Marketing automation exists of creating contact moments between the company and the customer, in which relevant content is sent with the purpose of increasing the lead conversion. E-mail marketing has become part of that in the last couple of years. In this fusion it is about the combination between dynamic e-mail content as a part of marketing automation.
User experience & CRO
The Conversion Rate Optimization (CRO) correlates with the User Experience (UX). This is all about the interaction between a client and a product, website, or mobile ap. Good UX ensures a good CRO. That is because UX is about the experience a user has with the product he or she is interacting with. This product does not always has to be aesthetically pleasing, as long as it is enhancing the UX.
Platform economy & marketplaces
Platform economy is all about the shift from supply to customer demand; Online platforms that try to meet those demands as much as possible. There are basically two kinds: platforms that are matching theirs client's demand, and there are platforms that sell products themselves on their own platforms.
Strategy & growth
It's not always easy to be a player in a quickly changing marked. However, in 2021 the E-commerce market is expected to grow to a revenue of $4,5 trilion globally - 18 zeros.
The market has changed from a supply to demand oriented economy. That's why digital is no longer just a trick, but an integral part of the business operations. The theme Strategy & Growth focusses on the technology needed to let a digital company grow.