Why PIM isn't enough?
WED 11:15 - 11:45
Lecture hall 6
Product Information Management (PIM) is an important component for brands with an online strategy. But only a PIM setup is not enough. Successful brands realize that their customers want different content, that personalization is the power of content and that end-to-end content flow to every retailer worldwide is a must-have for brands with international ambitions. During this presentation, Pieter van Herpen, CEO of Syndy, will explain, based on examples, about the complexity of content management and syndication and examples of successful product content strategies for brands.
This lecture is made possible by Icecat.