Think you know your customer? Think again.

THU 16:15 - 16:45

This is a 2018 presentation

To better understand our customers we have been employing customer journey mapping for years. We fill these maps with customer needs and emotions based on our experience and expertise. However, wouldn’t it be cool if we could improve these maps based on data?  Usually we employ data to measure what we already know like funnels, however, data can also serve to discover the things customers do of which we never imagined they would. data-powered discovery.