Tactics and Strategies that deliver a highly personalised brand experience
THU 15:00 - 15:30
This is a 2017 presentation
Today's marketing technology can help you deliver the right content at the right time better (and faster) than ever before—often in real time. And this is crucial for Marketers. Why? Because customers are engaging with your brand all the time, from everywhere, and sometimes via multiple devices all at once and they expect you to be able to communicate with them like you know them personally based on their stated preferences and implicit behaviours. Delivering on the promise of true one-to-one communications is possible and can help you increase engagement and drive revenue for your organisation. In this session we will show you the tactics and technologies that make it possible.