Solving customer problems at scale at using app experimentation to make sure we keep adding customer value

WED 16:15 - 16:45

This is a 2023 presentation

Apps are responsible for over two-thirds of Booking's mobile bookings and over 40% of our total room nights. Being such an important part of our business it is important to use experimentation to make sure we are making the right product decisions and to validate we are adding value to our customers.

In this presentation 3 reasons will be shared why is running experiments on its apps and how we are doing this.