The no-compromise approach to omni-channel retailing
WED 13:00 - 13:30
This is a 2017 presentation
Today’s shoppers shift instinctively between digital and offline channels on their path to purchase. Whether researching online or interacting with products in-store, customers expect a single brand experience no matter the sales channel, platform or device they choose. This experience, known as omnichannel, is enriching ecommerce and reshaping retail.
JP Chauvet, President of Lightspeed, will share his passion for empowering small and medium sized brands to compete with big-box stores. Join him as he explains why it's so essential for today’s independent business owners to adopt an integrated approach to retail, taking the best of both worlds and selling online and in-store from a single platform.