How to personalize online content for anonymous visitors? Experiences of a self learning online shop.
WED 16:15 - 16:45
This is a 2017 presentation
This presentation focuses on a use-case in which big data science is used to personalize content for anonymous visitors of the bol.com website. The result is a self learning and predictive system. Insights will be shared in, for example, finding a balance between speed and accuracy of prediction quality.