Experimentation as a growth strategy @Booking.com
THU 10:30 - 11:00
Lecture hall 3
It took 30 years before evidence based medicine became the standard. How long will it take before businesses will use the same rigor for making
business decisions? At Booking.com we have experienced what a data informed organisation means for creating business impact. And what it looks
like, when experimentation is part of your company culture. During this session Jorden will share his experiences and learnings on how
experimentation has helped Booking.com learn faster as a business and has helped understand the impact of business decisions.