From e-commerce to sub-commerce: Bringing subscription into a grocery delivery model

Marley Spoon started off as a single purchase e-commerce model, before identifying the power of subscription in the grocery delivery space. What has changed? What are the main challenges and how is Marley Spoon trying to solve them?

About Marley Spoon
Marley Spoon is a recipe box delivery service that provides delicious recipes with seasonal ingredients, in exact quantities, to cook at home. With their foodboxes they are disrupting the grocery industry and helping millions of people to cook better and live smarter by radically reducing food waste. Founded in 2014 by Fabian Siegel and Till Neatby, Marley Spoon is available in, the Netherlands, Belgium, Germany, Austria, Belgium, the US and Australia. Customers can select the recipes they’d like to receive from weekly changing menus and Marley Spoon delivers the recipes with high quality ingredients from trusted producers and suppliers. Marley Spoon operates more efficiently than any supermarket, with a constrained supply chain, zero food waste, and centralised facilities servicing each country.