Data Donderdag: CONVERSION RATE OPTIMIZATION USING BIG DATA AND DATA SCIENCE
THU 13:00 - 13:30
This is a 2017 presentation
We'll discuss recent data science projects within Belvilla, one of the largest providers of vacation rental properties in Europe. The tremendous variety seen within privately owned vacation properties, along with the particular nature of the holiday booking process, combine to provide interesting challenges in analytic modeling. We’ll talk about some of the tools and modeling that has been done and how noSQL solutions, such as Big Data stores and graph databases, contribute to business solutions that optimize the use of available data and technology in improving customer experience and ultimately improving fill rates for our home owners.