Content That Converts: Unlocking the Power of Product Data and Syndication
WED 11:15 - 11:45
Lecture hall 9
Icecat is a leading provider of product data and content syndication services, helping brands and retailers enhance their e-commerce offerings with high-quality, accurate, and detailed product information. One of the ways Icecat achieves this is by providing enhanced content that is situated below the primary content on a webpage, known as below the fold content. This content typically includes detailed product specifications, images, videos, and other multimedia elements that provide customers with a comprehensive understanding of the product they are considering. By partnering with Icecat, brands and retailers can ensure that their e-commerce offerings are enriched with compelling, informative, and engaging content that can increase customer engagement, boost sales, and improve overall customer satisfaction.