3 ways to maximize ROI on your e-commerce investments
THU 14:45 - 15:15
Lecture hall 10
As economic uncertainty weighs heavy on the minds of many, marketers and merchandisers are under even more pressure than usual to maximize ROI and establish wise digital commerce habits that will ultimately generate success, revenue, and lower costs.
In this session, we will go through three areas in which commerce leaders invest to maximize value for the marketing spends. We will discuss how to:
Make them stay: How to keep engagement high, reduce bounce rate and lower traffic acquisition costs
Make them pay: Convert browsers into buyers
Make them come back: Increase lifetime value by turning shoppers into loyal customers