During the Webwinkel Vakdagen, leading companies and e-commerce professionals came together to share their knowledge, gain inspiration and explore the latest developments in digital commerce. From innovative technologies and online customer experience to conversion optimization and operating successfully in a multichannel landscape. With over 200 lectures spread across 11 rooms, a keynote and 2 roundtable rooms, there was no shortage of substantive inspiration. Visitors gained valuable insights to take their digital strategy to the next level.

Boring? Not for a second! With over 270 exhibitors and creative ways to get noticed, WWV was a vibrant experience. You could participate in a bike race at PostNL, cuddle with the ING lion, or compete in the mouse-click EC at Happy Horizon (top score: 186 clicks in 15 seconds!). In between there was magic at inQdo, syrup waffles on every corner and of course coffee, lots and lots of coffee.

Alexey Pronin,
General Manager EMEA at Shopware

Shopware is one of the leading e-commerce platform providers in the EMEA region. They help their customers be successful in their daily e-commerce activities and build their own brand identity on digital channels, without depending on the big players and marketplaces in the world. We spoke to Alexey Pronin at Webwinkel Vakdagen about their participation in the exhibition, how he sees the field of digital commerce at the moment and what developments he expects in the future.