‘Search, find, smile & buy’ with optimized site search by Sooqr
Imagine stepping into a clothes shop, on the lookout for a red leather jacket. The salesgirl listens to you attentively, nods her head and gets to work. Fifteen minutes later she’s back. In her arms: a red trenchcoat, two black leather jackets and two pairs of socks: white ones with red dots and plain red ones. You look at her with surprise. ‘I asked for a red leather jacket.’ Her response: ‘Sorry, I couldn't find a red leather jacket. That’s why I simply got you these instead.’
If this would happen in real life, you’d probably never return to this particular store. Yet, this exact scenario happens quite often. Online. With every waiting second, 20% of potential customers click away.
The solution? Optimized site search: enhancing the search on a website. Sooqr search lets customers find what they are looking for, and much more.
Sooqr Search is a SaaS-based tool for ultimate site search. Sooqr searches in every relevant field, takes over the search engine completely and lets your customers see filtered, faceted and relevant search results instantly, even when a misspelling is made. Our search engine can be integrated into the existing website completely and can be implemented on every e-commerce platform.
Sooqr works with a responsive interface, instant spelling-correction and makes use of optimized synonyms. We also use something called 'Ranking Rules'. These rules let you, as a retailer, decide what products rank higher on a results page. For example when you want to boost a particular brand with a sale, or a new collection. Users of Sooqr Search always get relevant and instant results on their query, but the results are set to your standards.
A 400% increase in conversion rate
In the spring of 2016, Sports specialist Intersport Twinsport started using Sooqr. In comparison with the same period in 2015 (May - November 2015 without Sooqr compared to May - November 2016 with Sooqr), the webshop saw an increase of 400% in their conversion rate on site search. Partly thanks to the implementation of Sooqr. Obviously, this is an extreme example; some users of Sooqr will see an increase of 20% or 60% in their conversion when measuring the same period. For every user these figures are different.
But the bottom line stays the same; with optimized site search by Sooqr, your conversion rates will increase. The customer will find, look and buy more. Letting you sell that red leather jacket, instantly!
For more information please visit us at stand 169 or sooqr.com