Shopping Minds B.V. is a marketing and technology company that has developed a Data Management Platform (DMP) for the e-commerce market in which all data from website visitors are stored. The self-learning algorithms use this data to make unique recommendations for each visitor. These options can not only be used on the site but also in email newsletters, search engine and video ads and in brochures. In this way, all communication can be made as relevant as possible, which leads to a better result.
Presentation(s) given by Shopping Minds
De inzet van een Data Management Platform (DMP) bij data science van Bax Music Leonard Blommendaal & Bart van de CasteelWed 11:15 - 11:45 Lezingenzaal 5