Patagona GmbH

Patagona GmbH

The Pricemonitor by Patagona is a web-based market observation and repricing tool that is used by professional online shops mainly for automatic price optimization.

The solution operates between a merchandise management system (shop system or ERP) and the portalson which items are offered to the end consumer (online marketplaces, shops, price comparison sites, price search engines).

The service is specialized in being configured so precisely that it calculates and automatically adjusts optimal prices for each individual channel.
To do this, the tool requires a unique identification of your products using GTIN/EAN or composed search phrases. Through the regular data retrieval of all active competitor offers, price adjustments are calculated and made directly on request.

These new prices are specifically tailored to the provider's needs and objectives: using flexible pricing strategies, lower and upper price limits, black or white lists and a variety of filtering options. The Pricemonitor algorithm takes all parameters of your pricing into account when recalculating prices (repricing).