A marketing strategy for tomorrow

How do you win over tomorrow’s customer in a digital world that is changing at lightning speed? At the Webwinkel Vakdagen 2026, pioneers, marketers and e-commerce experts will ponder that question. How do you make sure your campaigns convert, your brand stands out and keeps your customers interested?

Webwinkel Vakdagen knows where Marketing is going. Discover how you use digital commerce as a strategic engine. And dive into the latest trends, tools and tactics. From hyperpersonalization to smart advertising and social commerce.

A marketing strategy for tomorrow

How do you win over tomorrow’s customer in a digital world that is changing at lightning speed? At the Webwinkel Vakdagen 2026, pioneers, marketers and e-commerce experts will ponder that question. How do you make sure your campaigns convert, your brand stands out and keeps your customers interested?

Webwinkel Vakdagen knows where Marketing is going. Discover how you use digital commerce as a strategic engine. And dive into the latest trends, tools and tactics. From hyperpersonalization to smart advertising and social commerce.

Claim your free ticket

A marketing strategy for tomorrow

How do you win over tomorrow’s customer in a digital world that is changing at lightning speed? At the Webwinkel Vakdagen 2026, pioneers, marketers and e-commerce experts will ponder that question. How do you make sure your campaigns convert, your brand stands out and keeps your customers interested?

Webwinkel Vakdagen knows where Marketing is going. Discover how you use digital commerce as a strategic engine. And dive into the latest trends, tools and tactics. From hyperpersonalization to smart advertising and social commerce.

A marketing strategy for tomorrow

How do you win over tomorrow’s customer in a digital world that is changing at lightning speed? At the Webwinkel Vakdagen 2026, pioneers, marketers and e-commerce experts will ponder that question. How do you make sure your campaigns convert, your brand stands out and keeps your customers interested?

Webwinkel Vakdagen knows where Marketing is going. Discover how you use digital commerce as a strategic engine. And dive into the latest trends, tools and tactics. From hyperpersonalization to smart advertising and social commerce.

Claim your free ticket

A marketing strategy for tomorrow

How do you win over tomorrow’s customer in a digital world that is changing at lightning speed? At the Webwinkel Vakdagen 2026, pioneers, marketers and e-commerce experts will ponder that question. How do you make sure your campaigns convert, your brand stands out and keeps your customers interested?

Webwinkel Vakdagen knows where Marketing is going. Discover how you use digital commerce as a strategic engine. And dive into the latest trends, tools and tactics. From hyperpersonalization to smart advertising and social commerce.

Claim your free ticket

We didn't want to be a brand stuck in nostalgia. So we made the switch from 'heritage brand' to a 'brand with heritage'

Zeynel Oruk
General Manager EMEA New Balance

Digital Commerce Marketing as a Strategic Game

On the show floor, Michiel Baart, former Business Development Director at Happy Horizon, shares his views on this topic. Digital commerce marketing is not a trick, but a strategic game of making choices, learning and daring to innovate. Baart paints a clear picture of what companies today need to really grow: authenticity, innovation and deep customer knowledge.

"Customers come with one key question: how do we grow?" says Baart. Whether it's product sales, lead generation or donor acquisition, commercial success is key. But in a world of saturated channels and shouting brands, standing out is harder than ever. The key? Being and staying authentic. "Where do you really make a difference? Why do they choose you and not someone else?"

After visiting WWV, you'll know how to:

Optimize your e-commerce marketing strategy with data and AI.

Increase conversions through smart personalization and retargeting.

Successfully advertise through Google, social media and marketplaces.

Perfectly align customer journeys and branding.

Success stories and insider insights from powerhouses

Find out how Orangebag, Malelions and XXL Nutition approach their e-commerce marketing strategy.

Arlette Huisman

CEO Orangebag

Brand identity over technology: the transformation of Orangebag

*This lecture will be given in Dutch.

Discover this lecture

Thijs Offermeijer

Founder & owner Malelions

Malelions and the power of community

*This lecture will be given in Dutch.

Must see

Sjoerd van den Broek

CRO Specialist XXL Nutrition

How to create a better converting website step by step

*This lecture will be given in Dutch.

XXL Insights

Unlock more marketing strategies

View the entire program

On to marketing success

WWV is the event for anyone looking to grow in e-commerce. Know where it's going. Register for free and discover the latest trends, solutions and networking opportunities.

100% free tickets

Get ready for the future

The future of digital commerce revolves around personalized experiences, smart technology and a sustainable strategy. Developments follow each other in rapid succession, from changing customer expectations to the impact of AI. During the Webwinkel Vakdagen 2026, brands will show how they are not only moving with the times, but giving direction to change themselves. Whereby these four points form the basis for a futureproof strategy:

Building brand equity

The smart deployment of AI

Creating sustainable digital foundations

Putting the customer first

We are really living in a very interesting time, as far as our industry is concerned. It's about hyper-personalization, deployment of new technologies, AI."

Marlene ten Ham
Managing Director of Thuiswinkel.org

Benelux's biggest digital commerce event with the best digital commerce speakers and suppliers.

Free tickets Practical information Contact Venue & Opening hours Parking Floor plan exhibition About WWV Organisatie Groep Zuid Working at Warning data parties

Blogs

AI and E-commerce: hype or staying power?

Sustainability is more than a nice talk, you have to actually live it up

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