How e-commerce is becoming truly intelligent
Data has been a household word within e-commerce for years, but the way companies use data is changing at lightning speed. Where data used to be used primarily to look back, today it forms the basis for real-time decisions, personalized customer journeys and scalable growth. In an increasingly competitive playing field, data is no longer an afterthought, but a strategic foundation.
During the Webwinkel Vakdagen you will discover how organizations use data to make their e-commerce smarter, more efficient and future-proof. Not by collecting more data, but by making better choices.
How e-commerce is becoming truly intelligent
Data has been a household word within e-commerce for years, but the way companies use data is changing at lightning speed. Where data used to be used primarily to look back, today it forms the basis for real-time decisions, personalized customer journeys and scalable growth. In an increasingly competitive playing field, data is no longer an afterthought, but a strategic foundation.
During the Webwinkel Vakdagen you will discover how organizations use data to make their e-commerce smarter, more efficient and future-proof. Not by collecting more data, but by making better choices.
How e-commerce is becoming truly intelligent
Data has been a household word within e-commerce for years, but the way companies use data is changing at lightning speed. Where data used to be used primarily to look back, today it forms the basis for real-time decisions, personalized customer journeys and scalable growth. In an increasingly competitive playing field, data is no longer an afterthought, but a strategic foundation.
During the Webwinkel Vakdagen you will discover how organizations use data to make their e-commerce smarter, more efficient and future-proof. Not by collecting more data, but by making better choices.
How e-commerce is becoming truly intelligent
Data has been a household word within e-commerce for years, but the way companies use data is changing at lightning speed. Where data used to be used primarily to look back, today it forms the basis for real-time decisions, personalized customer journeys and scalable growth. In an increasingly competitive playing field, data is no longer an afterthought, but a strategic foundation.
During the Webwinkel Vakdagen you will discover how organizations use data to make their e-commerce smarter, more efficient and future-proof. Not by collecting more data, but by making better choices.
How e-commerce is becoming truly intelligent
Data has been a household word within e-commerce for years, but the way companies use data is changing at lightning speed. Where data used to be used primarily to look back, today it forms the basis for real-time decisions, personalized customer journeys and scalable growth. In an increasingly competitive playing field, data is no longer an afterthought, but a strategic foundation.
During the Webwinkel Vakdagen you will discover how organizations use data to make their e-commerce smarter, more efficient and future-proof. Not by collecting more data, but by making better choices.
We wanted to be able to trust what the system builds. If we make a claim towards the customer, for example about sustainable delivery, we have to be able to back that up 100% with data. Also legally."
Johan Tripp
Product Owner E-commerce | Dille & Kamille
Data: the engine for digital growth
Companies that use data structurally see this reflected immediately in their results. By cleverly linking systems and making data available centrally, a single reliable picture of customer, product and performance emerges. This makes it possible to optimize faster and to steer in a more focused way.
Increasingly, organizations are opting for flexible architectures in which specialized tools work together via integrations and data platforms. This keeps data consistent, reusable and scalable, while teams remain agile.
After visiting WWV, you'll know how to:
Establish a solid data foundation as a foundation for continued growth
Translating data into concrete actions for marketing, conversion and customer experience
Systems smartly integrated for one reliable overview
Implement data successfully in the organization, with support from teams
Success stories and insider insights from powerhouses
Be inspired by Heineken, Malelions and Sero.
Lonneke Heijnen & Maurits van Schooneveld
Data Scientist & Lead Acoount Management
Agentic AI in retail & e-com: what no one tells you about the commercial opportunities as well as the risks
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Jeffrey Schouten
Director e-Commerce EU
The Conversion Explosion: 3 AI hacks that make your Customer Journey instantly profitable. +125% growth

Rik van den Wijngaard
Co-founder & Chief AI Strategy
The AI growth formula: from hype to hard cash in ecommerce
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WWV is the event for entrepreneurs, merchants and marketers who want to make data-driven decisions in e-commerce. Know where it's going. Register for free and discover the latest trends, solutions and networking opportunities.
From insight to impact
Successful e-commerce companies are distinguished not by the amount of data they have, but by what they do with it. Data helps to understand customer behavior, eliminate friction in the customer journey and create relevant experiences across all channels.
At Webwinkel Vakdagen, speakers and experts will share how they use data for such things as:
Personalized content and offers
Better conversion and customer retention
Smart inventory management and logistics
Data-driven marketing and pricing
We live in a very interesting time as far as the industry is concerned. It's about hyper-personalization, deployment of new technologies, AI."
Marlene ten Ham
Managing director of Thuiswinkel.org
Benelux's biggest digital commerce event with the best digital commerce speakers and suppliers.
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