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March 25 & 26, 2026 | Jaarbeurs Utrecht Free tickets For visitors

For visitors

About this edition

About WWV

Program

2026

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2026

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2026

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Recap

View the 2025 edition

Practical information

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2025

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Connect App

Collaborations

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Partners

Become an exhibitor

Become an exhibitor

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Giving a lecture

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2026

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2026

Giving a lecture

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How e-commerce is becoming truly intelligent

Data has been a household word within e-commerce for years, but the way companies use data is changing at lightning speed. Where data used to be used primarily to look back, today it forms the basis for real-time decisions, personalized customer journeys and scalable growth. In an increasingly competitive playing field, data is no longer an afterthought, but a strategic foundation.

During the Webwinkel Vakdagen you will discover how organizations use data to make their e-commerce smarter, more efficient and future-proof. Not by collecting more data, but by making better choices.

How e-commerce is becoming truly intelligent

Data has been a household word within e-commerce for years, but the way companies use data is changing at lightning speed. Where data used to be used primarily to look back, today it forms the basis for real-time decisions, personalized customer journeys and scalable growth. In an increasingly competitive playing field, data is no longer an afterthought, but a strategic foundation.

During the Webwinkel Vakdagen you will discover how organizations use data to make their e-commerce smarter, more efficient and future-proof. Not by collecting more data, but by making better choices.

Claim your free ticket

How e-commerce is becoming truly intelligent

Data has been a household word within e-commerce for years, but the way companies use data is changing at lightning speed. Where data used to be used primarily to look back, today it forms the basis for real-time decisions, personalized customer journeys and scalable growth. In an increasingly competitive playing field, data is no longer an afterthought, but a strategic foundation.

During the Webwinkel Vakdagen you will discover how organizations use data to make their e-commerce smarter, more efficient and future-proof. Not by collecting more data, but by making better choices.

How e-commerce is becoming truly intelligent

Data has been a household word within e-commerce for years, but the way companies use data is changing at lightning speed. Where data used to be used primarily to look back, today it forms the basis for real-time decisions, personalized customer journeys and scalable growth. In an increasingly competitive playing field, data is no longer an afterthought, but a strategic foundation.

During the Webwinkel Vakdagen you will discover how organizations use data to make their e-commerce smarter, more efficient and future-proof. Not by collecting more data, but by making better choices.

Claim your free ticket

How e-commerce is becoming truly intelligent

Data has been a household word within e-commerce for years, but the way companies use data is changing at lightning speed. Where data used to be used primarily to look back, today it forms the basis for real-time decisions, personalized customer journeys and scalable growth. In an increasingly competitive playing field, data is no longer an afterthought, but a strategic foundation.

During the Webwinkel Vakdagen you will discover how organizations use data to make their e-commerce smarter, more efficient and future-proof. Not by collecting more data, but by making better choices.

Claim your free ticket
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quote sluiten We wanted to be able to trust what the system builds. If we make a claim towards the customer, for example about sustainable delivery, we have to be able to back that up 100% with data. Also legally."

Johan Tripp
Product Owner E-commerce | Dille & Kamille

Data: the engine for digital growth

Companies that use data structurally see this reflected immediately in their results. By cleverly linking systems and making data available centrally, a single reliable picture of customer, product and performance emerges. This makes it possible to optimize faster and to steer in a more focused way.

Increasingly, organizations are opting for flexible architectures in which specialized tools work together via integrations and data platforms. This keeps data consistent, reusable and scalable, while teams remain agile.

More on digital growth opportunities

After visiting WWV, you'll know how to:

Establish a solid data foundation as a foundation for continued growth

Translating data into concrete actions for marketing, conversion and customer experience

Systems smartly integrated for one reliable overview

Implement data successfully in the organization, with support from teams

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Success stories and insider insights from powerhouses

Be inspired by Heineken, Malelions and Sero.

Lonneke Heijnen & Maurits van Schooneveld

Data Scientist & Lead Acoount Management

Agentic AI in retail & e-com: what no one tells you about the commercial opportunities as well as the risks

lonneke-heijnen

Must see
Jeffrey Schouten

Director e-Commerce EU

The Conversion Explosion: 3 AI hacks that make your Customer Journey instantly profitable. +125% growth

jeffrey-schouten

Discover this lecture
Rik van den Wijngaard

Co-founder & Chief AI Strategy

The AI growth formula: from hype to hard cash in ecommerce

rik-van-den-wijngaard

AI Insights

Unlock even more data insights

View the entire program

You are almost there

WWV is the event for entrepreneurs, merchants and marketers who want to make data-driven decisions in e-commerce. Know where it's going. Register for free and discover the latest trends, solutions and networking opportunities.

100% free tickets
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From insight to impact

Successful e-commerce companies are distinguished not by the amount of data they have, but by what they do with it. Data helps to understand customer behavior, eliminate friction in the customer journey and create relevant experiences across all channels.

At Webwinkel Vakdagen, speakers and experts will share how they use data for such things as:

Personalized content and offers

Better conversion and customer retention

Smart inventory management and logistics

Data-driven marketing and pricing

quote sluiten We live in a very interesting time as far as the industry is concerned. It's about hyper-personalization, deployment of new technologies, AI."

Marlene ten Ham
Managing director of Thuiswinkel.org

Benelux's biggest digital commerce event with the best digital commerce speakers and suppliers.

Free tickets
Practical information Contact Venue & Opening hours Parking Floor plan exhibition About WWV Organisatie Groep Zuid Working at Warning data parties

Blogs

AI and E-commerce: hype or staying power?

Sustainability is more than a nice talk, you have to actually live it up

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