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March 25 & 26, 2026

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2026

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2026

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2026

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2025

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About this edition

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2026

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March 25 & 26, 2026 | Jaarbeurs Utrecht Free tickets For visitors

For visitors

About this edition

About WWV

Program

2026

Speakers

2026

Exhibitor list

2026

Premium tickets

Recap

View the 2025 edition

Practical information

Floor plan

2025

Venue & Opening hours

Connect App

Collaborations

Sponsors

Partners

Become an exhibitor

Become an exhibitor

Participate in the exhibiton

Become an exhibitor

Book a stand

Participation options

Become a sponsor

Giving a lecture

Testimonials

Practical information

Visitor profile

Contact the specialist

Venue & Opening hours

Exhibitor list Program

Program

About this edition

Program

2026

Speakers

2026

Giving a lecture

Testimonials

Blog & Knowledge Contact

English

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Free tickets

Take advantage of strong growth in B2B

While online consumer spending is stagnant, B2B e-commerce is booming. Business internet spending in Europe grew by an average of about 10 percent in recent years. And the forecasts are good. Business online sellers have made great strides in recent years, particularly in creating smooth digital experiences. How do you transform your wholesale or distribution company with a future-proof digital commerce platform?

Webwinkel Vakdagen knows where B2B commerce is headed. Discover how leading companies are making their digital transition, which technologies you need, and how to engage customers.

Take advantage of strong growth in B2B

While online consumer spending is stagnant, B2B e-commerce is booming. Business internet spending in Europe grew by an average of about 10 percent in recent years. And the forecasts are good. Business online sellers have made great strides in recent years, particularly in creating smooth digital experiences. How do you transform your wholesale or distribution company with a future-proof digital commerce platform?

Webwinkel Vakdagen knows where B2B commerce is headed. Discover how leading companies are making their digital transition, which technologies you need, and how to engage customers.

Claim your free ticket

Take advantage of strong growth in B2B

While online consumer spending is stagnant, B2B e-commerce is booming. Business internet spending in Europe grew by an average of about 10 percent in recent years. And the forecasts are good. Business online sellers have made great strides in recent years, particularly in creating smooth digital experiences. How do you transform your wholesale or distribution company with a future-proof digital commerce platform?

Webwinkel Vakdagen knows where B2B commerce is headed. Discover how leading companies are making their digital transition, which technologies you need, and how to engage customers.

Take advantage of strong growth in B2B

While online consumer spending is stagnant, B2B e-commerce is booming. Business internet spending in Europe grew by an average of about 10 percent in recent years. And the forecasts are good. Business online sellers have made great strides in recent years, particularly in creating smooth digital experiences. How do you transform your wholesale or distribution company with a future-proof digital commerce platform?

Webwinkel Vakdagen knows where B2B commerce is headed. Discover how leading companies are making their digital transition, which technologies you need, and how to engage customers.

Claim your free ticket

Take advantage of strong growth in B2B

While online consumer spending is stagnant, B2B e-commerce is booming. Business internet spending in Europe grew by an average of about 10 percent in recent years. And the forecasts are good. Business online sellers have made great strides in recent years, particularly in creating smooth digital experiences. How do you transform your wholesale or distribution company with a future-proof digital commerce platform?

Webwinkel Vakdagen knows where B2B commerce is headed. Discover how leading companies are making their digital transition, which technologies you need, and how to engage customers.

Claim your free ticket
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quote sluiten E-commerce is increasingly becoming a data game. So start building before you're too late, even if you know that today's AI solution is not tomorrow's. It’s about centralizing data, collecting and organizing it, and then drawing insights to reinvent your business.

Rogier Hosman
Co-founder & CMO Youwe

International springboards

'B2B e-commerce is growing rapidly, but there is still plenty of room for further growth,' says Andreas Giese, founder and CEO of Dexport. 'Marketplaces give that growth an extra boost, and not only in B2B: they offer business sellers low-threshold opportunities to also sell their products directly to consumers, d2c for short. Abroad, they can do that themselves without being stuck with all kinds of chain arrangements. A service like Fulfilment by Amazon has accelerated that.

Giese, who helps e-commerce companies grow in Germany, among other countries, sees that AI is also working as a catalyst for the growth of b2b e-commerce: 'First of all, with AI it has become much easier to tailor content. From an entrepreneurial perspective, that’s a paradise, from a privacy perspective it's less cheery.' According to Giese, technology can provide leads on a silver platter.

After visiting WWV, you'll know how to:

Digitize your B2B marketing and sales efficiently.

Reach new markets through online B2B platforms and marketplaces.

Use data to build better customer relationships and personalized offers.

Apply innovations such as AI and automation to your B2B processes.

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Success stories and insider insights from powerhouses

Find out how Mondu, Bas World and Kramp are tackling their e-commerce strategy.

Axel Neumann

Chief Strategy Officer | Mondu

Powering B2B Growth: How Global Tech Leader MSI Accelerates European Conversion with Buy Now, Pay Later

axel-neumann

Discover this lecture
Casper Brus

Marketing & E-Commerce Manager | Bas World

70% online sales in a traditional B2B market. This is how we do it worldwide

casper-brus

Must see
Theo Lentjes & Sven Holtman

Global Performance Marketing Manager & Performance Marketing Specialist

Building a Performance Engine: Kramp's Ongoing Marketing Transformation

sven-holtman

Cramp's strategy

Unlock even more B2B insights

View the full program

B2B success at your fingertips

WWV is the event where you learn how B2B digital commerce is shaping the future of your business. Know where it's going. Register for free and discover the latest trends, strategies and networking options.

100% free tickets
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Is this something for you?

Whether you own a B2B business, are a purchasing manager or supplier - these sessions and exhibitors will offer valuable insights to improve and grow your B2B strategy. This is the opportunity for:

B2B e-commerce companies

Suppliers and distributors

Purchasing and sales professionals

IT and marketing teams in the B2B sector

quote sluiten You can see that the Netherlands are lagging behind in the field of AI. The time for exploration is over. If you don't get in now, you will miss the boat."

Marleen Smit
Director of Retail Google Benelux

Benelux's biggest digital commerce event with the best digital commerce speakers and suppliers.

Free tickets
Practical information Contact Venue & Opening hours Parking Floor plan exhibition About WWV Organisatie Groep Zuid Working at Warning data parties

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