With over 216 lectures delivered by 316 speakers across 11 lecture halls, 1 keynote and 3 roundtables, you were in the middle of the most important developments in digital commerce. From Gall & Gall's omnichannel strategy to an exclusive insight into the approach of e-commerce platform bol (where no less than 707 visitors took their seats).

The focus visibly shifted from AI hype to practical implementation. Topics like agentic AI, GEO and the new search engine reality, with platforms like ChatGPT and Tiktok, were the hot-topics. Follo showed what does and does not work for AI search engines, while DPD gave concrete tools to use social media to generate more sales.

The exhibitors (over 290!) brought more than just strategic advice and clever demos, they pulled out all the stops to surprise visitors with unique and memorable activities.

You stepped into the boxing ring at Happy Horizon, entered into a 1vs1 orderpick duel at Monta, or tested your racing skills on the virtual circuit of Zandvoort at Stars of the Net. At Tweakwise, visitors even took their seats in a mini cinema. And were you ready for a special moment? At bol's booth you could order coffee in sign language, while at Dot Digital you could personalize your own customer journey, in the form of a salad.

In between conversations, there was also plenty of room for indulgence. The smell of homemade 'stroopwafels', puffed popcorn and freshly ground coffee beans hung in every aisle. In short: an exhibition floor full of movement, valuable encounters and a good dose of inspiration on every square meter.

Monique Laheij
E-commerce manager by-bar Amsterdam

How do you build an e-commerce brand that grows and stays true to its sustainable mission? Monique Laheij gave an honest look behind the scenes at fashion brand by-bar. "It's not a label you stick on something, which makes you sell more. It requires choices, every day. By-bar shows how sustainability really translates into practice. A continuous game between ambition and implementation.