Donderdag: 12:45 - 13:15, Arena A
Multichannel PIM meets Online Brand Community – new ways of online communication!
Christian Gisi & Peter Zwyssig
Head of Online Communication and PR Mammut Sports Group AG & Director Sales and Consulting, Partner Unic AG
The Mammut Sports Group AG, the Swiss mountain sports organization heads into new online communication channels.
This step is essential to ensure that dealers can experience an increase of the number of customers in the stores and that the brand establishes itself as a cult label.
We will provide an overview of our multiple award-winning World of Mammut, where product information management, social media, newsletters,and the website are highly interconnected resulting in a highly integral and effective online communication.
Biografie Christian Gisi & Peter Zwyssig
Head of Online Communication and PR Mammut Sports Group AG & Director Sales and Consulting, Partner Unic AG
The Mammut Sports Group AG, the Swiss mountain sports organization heads into new online communication channels.
This step is essential to ensure that dealers can experience an increase of the number of customers in the stores and that the brand establishes itself as a cult label.
We will provide an overview of our multiple award-winning World of Mammut, where product information management, social media, newsletters,and the website are highly interconnected resulting in a highly integral and effective online communication.
Biografie Christian Gisi & Peter Zwyssig
