Opportunities in the Nordic countries

Woensdag: 15:15 - 15:45, Marketing

NIVEAU

Thema's: Marketing & communicatie, Internationaal

Get to know the Nordic countries from an e-commerce perspective. Can you look at this region as one market with 20 million online shoppers or is it 3-4 small countries? Why will your marketing investment per order be lower, and your prices more competitive, than other markets you consider? Based on more than 10 years of e-commerce experience and 3 years with focus on cross border e-commerce, Max will share thoughts and learnings from the Nordic countries.

He will also look at relevant business cases helping you to estimate your potential in the Nordic countries.

Max will also describe the road map for a Dutch company entering the Nordic countries. He will go through the most important changes you will have to make to your web shop and estimate the investment needed before you can launch. Since Salesupply also handle daily operations in local languages, he will also share experiences on the challenges you will meet after launch.

Take aways:

  •  Knowledge about the potential in the Nordic countries
  •  Rough estimate of the cost of localizing a web shop for the Nordic countries
  •  Insights on main challenges and critical success factors in the Nordics


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