Social media are growing fast. Consumers are continuously in touch with each other to share 'user generated content’, also while shopping online. Social networks have become an indispensable medium. For you as e-commerce professional, social media offer many opportunities. With a well set-up social media strategy, you can not only expand your reach and monitor your online reputation, but also interact with your audience and gain loyal customers.
The question is: how to put up an integrated social media strategy? For what purposes? Which channels do you choose? And what are the possibilities of social shopping and commerce for your organisation?
On the Webwinkel Vakdagen several companies are present that can advise you on the use of social media and the possibilities of social commerce.