Multichannel

More and more companies embrace multichanneling; information supply, acceptance of questions and orders via telephone, email, sms, website and “offline channels”. It is very important that you integrate the different processes of your webshop, like stock management, customer contact and marketing, at the right way in your multichannel strategy.
But when does your customer use which channel and when in the purchase-decision process do they prefer which channel? And also important: how do I prevent channel conflicts? A strong multichannel strategy answers these questions.

During the Webwinkel Vakdagen you will be informed extensively about different multichannel possibilities.