Marketing & Communication

Marketing is essential for web shops. Both for enlarging the brand awareness of your web shop as well as generating high-quality traffic. At the Webwinkel Vakdagen you will find suppliers of among others:

  • Affiliate marketing
Affiliate marketing stands for the reselling of products and services by thirds, the affiliates. The affiliate receives a reward per click or per online sale of the advertiser.
  • Email marketing
E-mail marketing is, provided that it is used in the right way, a powerful tool to maintain relations or to increase the turnover. You can think of ‘hiring’ email-addresses as well as sending newsletters to existing customers.
  • Search engine marketing
Search engine marketing is known to be one of the most effective ways of online marketing. The right search engine marketing strategy will lead to optimal tracing of your web shop and maximum result from your campaign.
  • Web analytics
You would off course like to know what the result from your marketing campaigns are. Web analytics provides insight in your marketing campaigns and makes them more transparent. Subsequently it is important to turn these statistics into useful information, for example to take care that consumers will not drop out just before check-out.

During the Webwinkel Vakdagen you will meet a large number of online marketing companies that can help you improve the marketing & communication and the conversion of your web shop.

Exhibitors:
Lectures: