08 SEPTEMBER 2010
MasterCard and Borderlinx collaborate to stimulate crossborder online shopping
MasterCard Worldwide announced
an agreement with Borderlinx, the international industry leader in global cross border e-commerce shopping. The agreement improves access and convenience for cross border online shoppers and supports MasterCard’s global e-commerce strategy, designed to grow online spend while delivering a better online payment and shopping experience.
By working together, MasterCard and Borderlinx are enabling an enhanced online commerce experience that allows shoppers from many markets around the world to make purchases initially at U.S. and U.K. retail websites using their MasterCard branded cards. Cardholders will be able to leverage the Borderlinx platform, which facilitates international e-commerce by establishing a local address for foreign shoppers, applying tax, duty and delivery charges, and integrating with shipping services to ensure that they receive their goods when they want them.
“We know that today’s consumer is interested in shopping online internationally, but is often discouraged by limitations,” said Geoff Iddison, Group Executive, e-Commerce and Mobile, MasterCard Worldwide. “By partnering with Borderlinx we take our role at the heart of commerce to the next level by facilitating better access to the global online marketplace for consumers.”
The Borderlinx service will be available to MasterCard issuing banks and the standard signup fee for Borderlinx customers will be waived.