01 MARCH 2011
International cooperation should put Ideal on the map in Europe
The Dutch Ideal has started an international cooperation with the most important German and Austrian players in online payments. Together they want to set a standard in the marketplace to turn their national market leadership European.
The Austrian Eps and German Giropay will together with Ideal develop an open infrastructure that allows consumers to easily purchase online in other European countries.
Current market fragmented
The goal is to develop a joint payment method for all of Europe. This requires, however, that the various national issues in areas such as security and legal issues are addressed.
In the end of March there should be a first draft in which the possibilities are discussed. In the summer, the European Payments Council (the banks) will introduce a first version of the framework.