01 juni 2010
How to reach customers that have not converted yet?
Google AdWords has a new feature: Remarketing. With this feature it is possible to reach all visitors on a website a second time through a specific advertisement that is shown in the Google advertising network.
By implementing a special code on the website Google can follow visitors on other websites with advertisements of Google. With the knowledge that this visitor has already heard about their site, it is an interesting option for website owners to set up a specific AdWords campaign. Next to that the advertisements do not have to be shown at specific sites relevant to the subject, which is usually the case.
With the new feature it is possible to target all visitors again or to select for example only those visitors who had already put a product in their shopping cart.
Source: De Nieuwe Zaak
By implementing a special code on the website Google can follow visitors on other websites with advertisements of Google. With the knowledge that this visitor has already heard about their site, it is an interesting option for website owners to set up a specific AdWords campaign. Next to that the advertisements do not have to be shown at specific sites relevant to the subject, which is usually the case.
With the new feature it is possible to target all visitors again or to select for example only those visitors who had already put a product in their shopping cart.
Source: De Nieuwe Zaak
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