Enfinity Suite 6.4 supports Shop Managers

New Intershop release offers multiple functions for shop managers

Intershop’s new Enfinity Suite 6.4 software offers online store managers all the tools they need to monitor, manage, and increase Web sales. One example is the included Customer Information Center. Here, shop managers can measure user behavior, and monitor sales of entire sales channels, special product groups or individual products. Additionally, here is where effects of marketing campaigns, run in parallel for comparison purposes, become transparent. This way, continuous optimization of the online store becomes more effective for shop managers. Based on that information, shop manager can change entire web pages or their components effortless and in real time by using the intuitive editor (WYSIWYG).

The packaged software’s modular concept enables implementation of e-commerce initiatives of every shape and size. Enfinity Suite 6.4 thus enables Shop Managers to create step by step a powerful E-Commerce solution uniquely tailored to their needs. This includes the integration of preferred payment methods, of search options and product recommendations, or order management.

In the area of product data management, shop managers profit from simplified authorization workflows, improved navigation, and user friendly content management. Besides minimizing administrative effort it also assures consistent product information for customers.

Thanks to Enfinity Suite 6.4, businesses looking to expand internationally can avoid the burden of additional software investment and extra maintenance overhead—the multi-client-enabled solution allows several websites to be operated simultaneously for different regions, while product data only needs to be entered once. Payment methods, currencies, shipping methods, and taxes can be customized to suit each country. The user interface also supports virtually every character set.